MBS Western Energy Institute Conference

MBS attended the WEI Conference in April. The conference brings together over 600 electric and natural gas energy operations managers, supervisors and front-line employees for three days of education and networking through thought-provoking seminars by industry leaders and keynote speakers.

Our digital marketing manager, Kathleen Kramer, spoke at the conference for two days about “Bridging the Digital Divide.” She shared her knowledge on how to communicate the value of a service with relevant content and useful information.
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Creating relevant content is not only good for business, it also better serves current and future customers. Sharing useful information helps educate customers about your company’s expertise and value while building authority.
Kathleen shared some “Website Best Practices,” including the importance of being mobile-responsive, concise and informative, and providing easy communication for customers. In order to provide great service--communication is key. The customer must be able to contact your business easily. She also shared important tools we use to better communicate with our audience.